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How to
Find Your Wild Impulse?
Wild Impulse is something that lives within each of us. A natural talent, a unique ability, a genuine interest, or an inner drive toward something we want to pursue and express ourselves through. At Wibrand, we believe that finding your Wild Impulse is not enough! You also need to listen to it and understand what truly excites you and gives your life a sense of meaning.
Not everyone finds their calling at 18, 25, or
even 40. Some people change careers after
many years of work, go through failures and rejection, and start over from scratch. The stories of people who found their calling after more than one attempt prove that there is no right time for change. What matters is staying open to new possibilities and not being afraid to try again.
We want to inspire people to discover themselves and develop what is close to their hearts. After all, all it takes to bring about great change is one thing - to allow yourself to listen to your own impulse.
Your Wild Impulse is already within you.
The first step is to unlock it.
The first step is to unlock it.
Stories of people
BEFORE
Dozens of jobs: farmhand, streetcar conductor, insurance salesman, gas-station owner — and just as many firings.
AGE 62
BREAKTHROUGH
First franchised KFC restaurant (1952) — grew into a global fast-food brand.
BEFORE
A figure skater, then a journalist at Vogue for many years.
AGE 40
BREAKTHROUGH
Opened her first bridal boutique (1990) and became a legend of the global fashion industry.
BEFORE
Over 20 years of minor roles and a struggle with addiction.
AGE 46
BREAKTHROUGH
His role in “Pulp Fiction” (1994) made him one of Hollywood's biggest stars.
BEFORE
Born in Fastiv, Kyiv region, emigrated to the US, spent 9 years as an engineer at Yahoo.
AGE 33
BREAKTHROUGH
Rejected for jobs by both Facebook and Twitter in 2009 — that same year he founded WhatsApp, which Facebook bought in 2014 for $19B.
BEFORE
Several bankruptcies and even a prison term for tax fraud.
AGE 48
BREAKTHROUGH
Invented the first instant noodles, Chikin Ramen (1958) — the birth of Nissin.
BEFORE
Worked for the US Office of Strategic Services (OSS) during World War II.
AGE 49
BREAKTHROUGH
Published the iconic “Mastering the Art of French Cooking” (1961) and became a legendary chef.
You don’t have to wait until you’re 62
Sanders found his path at 62. Ray Kroc - after 50. Julia Child - almost at 50.
Their stories prove that it is never too late to change your path in life.
But that doesn't mean you have to wait for decades.
How do you find your Wild Impulse?
There is no single test or algorithm that can tell you what your Wild Impulse is. But you can start the search by asking yourself a few simple questions:
What comes naturally to you?
What do you find easy to do, even if it might be difficult for others?
What gives you energy?
What activities captivate you and energize you?
In what ways do others rely on you?
What kind of advice, help, or expertise do people turn to you for most often?
In what areas do you want to improve?
What are you willing to work on even without external motivation or reward?
The answers don't always come right away. But each of these questions will help you understand yourself better and gradually get closer to your Wild Impulse.
One tool for gaining a better understanding of yourself is DISC.
DISC is a behavioral style model that shows how you typically make decisions, interact with others, respond to change, and approach various tasks.
Discovering yourself is just the beginning
Wibrand also supports projects that help others discover and develop their potential.